🏝 Phuket — Asia’s New Investment Hotspot: A Market on the Rise
Over the past few years, Phuket has evolved from a popular resort destination into one of Southeast Asia’s key real estate investment markets. This shift is supported by sustained tourism growth, steady demand from international buyers, and solid, data-backed returns.
- 🌏 Tourism as a Key Demand DriverThailand is expected to welcome around 41 million international visitors in 2025, with further growth projected toward 2030. This directly fuels demand for both rental property and real estate ownership in resort destinations, including Phuket.
- Phuket remains one of the country’s strongest locations for both short-term and long-term rentals, supported by year-round tourism and a growing expat community.
📈 Why Investors Choose Phuket
🔹 1) Strong, Verified Sales GrowthPhuket’s real estate momentum is confirmed by leading international research firms. According to CBRE Thailand, condominium sales on the island more than doubled in 2024 year-on-year, one of the strongest performances nationwide.
Data from Colliers Thailand further illustrates demand: over 14,000 new condominium units were launched within a year, with approximately 64% of total supply absorbed, indicating high buyer activity.
Major developers also confirm this trend — for example, Sansiri reported over THB 1 billion in Phuket sales in the first half of 2025 alone.
Data from Colliers Thailand further illustrates demand: over 14,000 new condominium units were launched within a year, with approximately 64% of total supply absorbed, indicating high buyer activity.
Major developers also confirm this trend — for example, Sansiri reported over THB 1 billion in Phuket sales in the first half of 2025 alone.
🔹 2) Robust and Growing Tourist FlowRental demand in Phuket is supported by strong tourism fundamentals. According to CBRE, Phuket International Airport handled 2.77 million passengers in the first half of 2025 (+5.6% year-on-year).
Research from Knight Frank shows that in 2024:
Research from Knight Frank shows that in 2024:
- Average hotel occupancy reached ~79%
- Average Daily Rate (ADR) increased to approximately THB 5,500 (+10% year-on-year)
🔹 3) Modern, Professionally Managed DevelopmentsPhuket’s market today is largely shaped by professionally managed and branded residential projects, which improves liquidity and stabilizes returns. The island hosts international hospitality and residential brands such as Banyan Tree / Angsana (Laguna Phuket), Anantara, Marriott, Wyndham, Radisson, MGallery, and Best Western, alongside large-scale developers with in-house management teams.
According to Savills and Knight Frank, branded residences in resort destinations typically sell at a 20–30% premium compared to non-branded projects and achieve 10–20% higher occupancy rates (CBRE, Knight Frank), driven by professional management, global booking platforms, and resort-level infrastructure.
According to Savills and Knight Frank, branded residences in resort destinations typically sell at a 20–30% premium compared to non-branded projects and achieve 10–20% higher occupancy rates (CBRE, Knight Frank), driven by professional management, global booking platforms, and resort-level infrastructure.
🔹 4) Attractive Rental YieldsPhuket’s rental performance is grounded in real market data. According to the Global Property Guide, Thailand’s average gross rental yield is around 6.2%. In Phuket, analysts report that typical yields range from 5–10%, with higher results possible in select cases through short-term rentals and active management — depending on the property, location, and rental strategy.
Data from Airbtics indicates that the average annual revenue of active Airbnb listings in Phuket is approximately THB 716,000 (≈ USD 19,000), reflecting consistent tourism-driven demand.
👉 Conclusion: Phuket’s rental metrics are in line with — or above — regional averages, with final performance largely dependent on asset selection and management quality.
Data from Airbtics indicates that the average annual revenue of active Airbnb listings in Phuket is approximately THB 716,000 (≈ USD 19,000), reflecting consistent tourism-driven demand.
👉 Conclusion: Phuket’s rental metrics are in line with — or above — regional averages, with final performance largely dependent on asset selection and management quality.
💳 Flexible Payment Structures
Many Phuket developers offer interest-free installment plans during construction.
This allows buyers to lock in today’s price and spread payments across the development timeline.
A typical payment structure includes:
This transparent and widely used model makes entry into the Phuket real estate market clear, structured, and predictable.
This allows buyers to lock in today’s price and spread payments across the development timeline.
A typical payment structure includes:
- A reservation deposit of THB 100,000–150,000 (≈ USD 3,000–4,000)
- 30–35% upon contract signing
- The remaining balance paid in stages linked to construction milestones (foundation, structure, completion, and handover)
This transparent and widely used model makes entry into the Phuket real estate market clear, structured, and predictable.
📊 Entry Point — From USD 90,000
This relatively low threshold makes Phuket accessible to private investors while maintaining attractive potential for both income and capital appreciation.
❓ Frequently Asked Questions
1️⃣ Can foreigners own property in their own name?
Yes — and this is one of the key reasons Phuket is so attractive to international investors.
Foreigners can legally own condominium units freehold in their own name, registered with the government Land Department.
This ownership structure is well-established, fully legal, and has been used for decades.
2️⃣ Is construction quality in Thailand reliable?
Yes — when the right projects are selected.
As in any country, the market includes:
Quality is a matter of project selection, not geography. A well-chosen property in Phuket is fully comparable to similar assets in Europe or the UAE.
3️⃣ Is this an unregulated or “wild” market? On the contrary — the market is regulated, though its rules differ from European systems.
In Thailand:
👉 Conclusion:
This is not a “wild” market, but a structured one with its own established framework. Every transaction we support is accompanied by a licensed legal professional.
4️⃣ Do investors actually rent out properties here?
Yes — and this is precisely why Phuket remains one of Asia’s most resilient markets.
The island welcomes tens of millions of visitors annually, with demand continuing to grow.
Both short-term and long-term rentals are consistently востребованы by:
Demand here is driven by real tourism and migration flows — not assumptions.
5️⃣ Why is an investment strategy important?
Because strategy turns real estate into a working asset.
In Phuket, it is essential to:
With the right approach, Phuket is not a gamble but a structured investment model. Our investment brokers develop personalized entry and exit strategies tailored to each client.
Yes — and this is one of the key reasons Phuket is so attractive to international investors.
Foreigners can legally own condominium units freehold in their own name, registered with the government Land Department.
This ownership structure is well-established, fully legal, and has been used for decades.
2️⃣ Is construction quality in Thailand reliable?
Yes — when the right projects are selected.
As in any country, the market includes:
- mass-market developments
- and high-quality projects built to international standards
- are designed for tropical climate conditions
- feature professional property management
- include pools, gyms, reception services, and rental programs
- are tailored to tourists and expats
Quality is a matter of project selection, not geography. A well-chosen property in Phuket is fully comparable to similar assets in Europe or the UAE.
3️⃣ Is this an unregulated or “wild” market? On the contrary — the market is regulated, though its rules differ from European systems.
In Thailand:
- ownership structures are clearly defined
- property rights are registered at the Land Department
- transactions follow formal legal procedures
- licensed developers and management companies operate under regulation
👉 Conclusion:
This is not a “wild” market, but a structured one with its own established framework. Every transaction we support is accompanied by a licensed legal professional.
4️⃣ Do investors actually rent out properties here?
Yes — and this is precisely why Phuket remains one of Asia’s most resilient markets.
The island welcomes tens of millions of visitors annually, with demand continuing to grow.
Both short-term and long-term rentals are consistently востребованы by:
- tourists
- seasonal residents
- expats
- remote professionals
- rent consistently
- retain liquidity
- attract both end-users and investors
Demand here is driven by real tourism and migration flows — not assumptions.
5️⃣ Why is an investment strategy important?
Because strategy turns real estate into a working asset.
In Phuket, it is essential to:
- define the objective (rental income, capital growth, personal use)
- select the right property format
- plan the exit scenario in advance
- enter at the right stage
- choose liquid locations
- reduce risk
- achieve predictable outcomes
With the right approach, Phuket is not a gamble but a structured investment model. Our investment brokers develop personalized entry and exit strategies tailored to each client.
💼 Selected Projects
We curate a portfolio of projects with strong demand, stable returns, and solid infrastructure. Each property is thoroughly analyzed in terms of market positioning, yield potential, management quality, and liquidity.